Valspar “Choices”

Developed with FCB Chicago for Valspar"s new line of reserve paint, “Choices” is the first of several commercials staring chameleon couple, Val and Jon. Anchored in realism, both characters were designed according to specific personal traits and features. In “Choices”, we establish the performance of the 3D characters but also their personalities for the audience. This film was co-directed with Ben Smith.