XBOX 360 “Live Your Moment” Campaign

The 'Live Your Moment' advertising campaign prominently featured a captivating series of memorable Xbox 360 moments. In this particular instance, the focus is on the movie download feature available on the console, which allows users to conveniently access and enjoy their favorite films directly from the comfort of their living rooms. Microsoft had launched a global integrated marketing campaign that reflected the evolution that Xbox was bringing to entertainment, to gaming, and to the way we play together.