Beyoncé - “Rise” Fragrance

The star teamed up with talented film director Jake Nava to create the alluring and sexy new Rise fragrance campaign. In the stunning photo, Beyoncé gives one of her signature powerhouse stares while her hair blows wildly around her, creating a striking image. “The spirit of Rise encourages women to embrace and celebrate all that we are,” Beyoncé says of her latest perfume, which features unique notes of sweet apricot, refreshing iced basil sorbet and elegant orchid.